the Wikipedia, a mashup 'combines data or functionality from two or more external sources to create a new service. The term mashup implies easy, fast integration, frequently using open APIs and data sources to produce results that were not the original reason for producing the raw source data. An example of a mashup is the use of cartographic data to add location information to real estate data, thereby creating a new and distinct Web services that was not originally provided by either source'. Practically speaking, Enterprise Mashups combine and remix data from databases, spreadsheets, websites, Web Services, RSS/Atom feeds, and unstructured sources that deliver actionable information for better decision-making.
A Domain Specific Language (DSL) designed specifically for mashups can also improve the quality of mashups of well by accomodating the important design characteristics that make mashups easier to create and reuse.
The OMA will evolve and promote an open schema and language for mashups called Enterprise Markup Mashup Language (EMML). EMML has been developed specifically to facilitate the creation of mashup services and mashup applications.
The OMA is not a formal standards body but may turn over all work, at an appropriate point, to a formal standards organization. Until that time the Open Mashup Alliance will continue to develop and promote EMML, which is available under a Creative Commons License of Attribution No Derivatives.
OMA members includes software vendors, consulting companies, technology service providers and industry leaders. A complete members list is available on the Members page. To get involved in the OMA, learn more on the Join page.
If the answer to any of these questions is 'Yes', you should get involved in future OMA initiatives. It can benefit you, your organization, and your industry. More information about the EMML schema and the EMML reference runtime implementation can be found on the Download page. To get involved in the OMA, learn more on the Join page.
on the Wikipedia. Most major technology analyst firms also have extensive research libraries on the subject, including Gartner, Forrester, Ovum, Burton and Business Insights. Many of the Open Mashup Alliance members have whitepapers and other resources about enterprise mashups. Finally, organizations interested in joining the OMA can direct their inquiries to firstname.lastname@example.org.